How is business-owner planning different from regular wealth management?

Regular wealth management assumes your wealth is already liquid and diversified. Business-owner planning assumes 60% to 80% of your net worth is inside an operating company — illiquid, concentrated, and correlated with your income. That reality changes almost every planning decision: how much insurance you need, what your buy-sell agreement should say, how your estate documents should be structured, and how aggressively you can invest what liquid capital you do have.